Security tip: Do not use personal employee laptops in your booth for any reason. Lead management systems or even a CRM are vital at trade shows for effectively communicating with attendees. However, don’t risk what may be very sensitive data that is typically stored on an employee’s laptop at the show. The Ponemon study estimates the loss of a laptop to cost as much as $50,000. The units used in your booth should be clean and contain no corporate data and no unencrypted show data (leads). If the system does get lost or stolen, the only thing you lose is the cost of the laptop.
Remember the Jacob Javits trade show swag motto for attendees: Anything that is not nailed down is considered free! And anything that can be easily pried up simply is not considered nailed down.
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