OXNARD, CA, Oct 04, 2011 (MARKETWIRE via COMTEX) -- Bucking the trend in the soft economic environment, NewLeads has built on its many successes to grow its business by twenty percent over the past year.
"I see two key factors influencing our positive growth: our iPad solution, and that the data collected is easily integrated into our client's customer relationship management (CRM) and marketing automation systems," said Shayna Metzner, director, sales and marketing, NewLeads, Inc.
NewLeads iPad solution uses cloud computing, giving trade show booth representatives the freedom to roam about their booths with potential customers. Previous lead-retrieval systems have been stationary or lacked the ability to integrate collateral. Early statistics indicate that the new system could double or triple the qualified lead count for an exhibitor.
"Doing more with less has become a global business mantra over the last few years, and any technology that helps companies automate parts of its sales process and squeeze more value out of its trade show investment, is bound to be successful," explained Metzner. "That's where NewLeads comes in."
Trade show expenditures can be upwards of 50 percent of a company's marketing budget, and the leads generated from shows can sometimes be ineffective, and in the worst cases, essentially useless. NewLeads offers proven, successful tools and strategies to its clients, taking their trade show lead expenditures and turning them into sales gold.
"NewLeads helps our clients connect the dots between trade show leads, CRM integration, marketing automation and sales objectives and turn them into holistic solutions that make our clients rock stars," added Metzner. "Ultimately, we increase their return on trade show investments with our tools. I'm excited to share our proven solutions with a wider audience in a variety of ways, and expect continued double digit growth for the upcoming year," said Metzner.
This recent growth spurred relocation to larger office space at its new headquarters in the Topa Financial Plaza, also known as The Tower Plaza, in Oxnard, Calif.