VENTURA, Calif. – July 19, 2011 – NewLeads, the market maker for effective trade show lead solutions, has been recognized by its industry with a recent flurry of awards for both its recruitment endeavors and its new products. NewLeads took home the HCEA (Healthcare Convention & Exhibitors Association) Award for Recruitment Efforts at HCEA’s 2011 Annual Meeting in Las Vegas and won the Buyers Choice Award at the Exhibitor Show, also in Las Vegas, for its iPad lead solution, which equips booth reps with all relevant sales collateral and is an easy way to detail attendee requests in real time, right on the iPad®.
In addition to receiving these awards, NewLeads recently showed its commitment to exhibitors with a Gold level sponsorship of the Trade Show Exhibitors Association (TSEA). The TSEA will host their annual Red Diamond Congress event on July 31 to August 3 at The Peabody Orlando in Orlando, Fla. The TSEA will facilitate discussion on key issues in trade show marketing—issues like fuzzy marketing metrics.
“NewLeads is a trade show lead solutions agency filled with strategists who focus on our trade show industry, applying new methods that increase the number of “sales ready” leads on the trade show floor, using a host of different tools,” says NewLeads founder and CEO John Hasbrouck. “The awards we’ve received from our industry, and the support that we show to it, indicates that we’re all in this together.”
Trade show expenditures can be upwards of 50 percent of a company’s marketing budget, and the leads generated from shows can sometimes be ineffective, and in the worst cases, essentially useless. NewLeads’ offer tools and strategies to its clients that take their trade show lead expenditures and turn them into sales gold.
“We’re helping our client’s marketing and sales contributions become more identifiable and accountable to their company’s bottom line,” added Hasbrouck.